International Society for Professional Innovation Management – Ottawa 2019


Competence-based Planning of Value Networks for Smart Services


Jannik Reinhold, Maximilian Frank, Christian Koldewey, Prof. Dr.-Ing. Roman Dumitrescu und Prof. Dr.-Ing. Jürgen Gausemeier


Today’s manufacturing industry is confronted with fundamental changes in value creation. The tension between the two megatrends of digitization and servitization leads to new hybrid market offerings, so-called smart services. Corresponding value networks fundamentally differ from traditional ones. Developing smart services requires new competences in young disciplines, while their provision requires new internal and external organizational structures or processes. To strengthen their competitive position, manufacturing companies need to adapt their value networks. However, the highly complex transformation of value creation especially challenges small and medium-sized companies due to limited competences and resources. They must consider opening their boundaries and collaborating with partners. In this paper, we introduce a basic framework for planning smart services and present a methodology for competence-based planning of value networks for smart services in three phases: Smart service analysis, competence analysis and value creation planning. The methodology is explained by an example from tooling machine industry.