Titel

Aligning Strategy and Structure for Smart Service Businesses in Manufacturing

Autoren

Christian Koldewey, Prof. Dr.-Ing. Jürgen Gausemeier, Nadia Chohan, Maximilian Frank, Jannik Reinhold und Prof. Dr.-Ing. Roman Dumitrescu

Abstract

The manufacturing industry is currently undergoing a profound change driven by digitalization and servitization. Consequently, so called smart services are gaining importance. These are digital services that generate benefits from product data. However, many companies are struggling with their strategic management – both in terms of strategy and structure. In our paper, we investigate the interdependencies. Furthermore, we propose a process model to derive the basic organizational structure of a smart service business within strategy development.