IEEE International Conference on Technology Management, Operations and Decisions – 2020
Aligning Strategy and Structure for Smart Service Businesses in Manufacturing
Christian Koldewey, Prof. Dr.-Ing. Jürgen Gausemeier, Nadia Chohan, Maximilian Frank, Jannik Reinhold und Prof. Dr.-Ing. Roman Dumitrescu
The manufacturing industry is currently undergoing a profound change driven by digitalization and servitization. Consequently, so called smart services are gaining importance. These are digital services that generate benefits from product data. However, many companies are struggling with their strategic management – both in terms of strategy and structure. In our paper, we investigate the interdependencies. Furthermore, we propose a process model to derive the basic organizational structure of a smart service business within strategy development.